Friday, January 26, 2018

Starting with What Matters, Part 6: Albert Einstein

Albert Einstein is renowned for his scientific genius, but he does not get enough credit for his rhetorical power. In an article on education in The New York Times (October 5, 1952), he wrote:
It is not enough to teach man a specialty. Through it he may become a kind of useful machine but not a harmoniously developed personality. It is essential that the student acquire an understanding of and a lively feeling for values. He must acquire a vivid sense of the beautiful and the morally good.
With plain language and brief yet fluent sentences, Einstein argues gracefully against the culture of efficiency that advocates for a vocational schooling, a system which merely prepares people for a technical skill, one which may become obsolete, rendering the preparatory education useless.

Expressing ideas directly with simple words and short sentences equates to a powerful style.