In "The Simplest Way to Be Happy," a 1933 article appearing in Home, Helen Keller wrote:
My theme is that happiness is not the work of magic. Happiness is the final and perfect fruit of obedience to the laws of life.In that 25-word, 2-sentence opening to her descriptive essay Keller uses three hallmarks of getting to the point: simple language (magic, fruit, life), repetition (happiness twice), and contrast (is not and is). Such is the stuff of an engaging style.