The question keeps
arising: “What do you think of all these exclamation points people are using
these days?” My opinion matters for at least three reasons. First, I work as a
writing consultant in the private and public sectors, so people often rely on
my expertise in deciding appropriateness of usage for themselves and their
staff. Second, I have been tracing the increasing appearance of explanation
points in routine business emails, which have entirely replaced traditional
memos and letters as formal means of company communication. This trend suggests
an evolutionary practice; therefore, the pervasiveness of exclamation points is
here to stay. Third, the opinions I heard range wildly, from “I just think
they’re cool” to “These idiots who use too many are immature writers.” Neither
of these observations is helpful, because even informal writing requires more
standards than does formal speaking to save the audience from ambiguity,
especially in a business world demanding clear interpretations and precise
commitments. Here is my take.
While anyone’s judgment
on the appropriateness of exclamation points is subjective, I need to start
with two disclosures: I use them sparingly, and I challenge anyone who claims
their usage is generational. While younger people, millennials in particular,
might have started the phenomenon (although I am not entirely convinced they
did), I see plenty of baby boomers using them these days.
Using exclamation
points excessively may represent a lazy shortcut for explaining how writers
feel. Instead of writing to a teammate, “Thank you for your call!” you can
write, “Your call came just as I was thinking of how we can inexpensively solve
this problem while not interrupting the project. Your recommendation achieved
those two objectives for our team. Many thanks for your contribution.” Exclamation
points can also signal an ineffectual masking for weaknesses in using language skillfully
and delicately. Better than writing to a client, “I can’t do the job today!” is
writing, “While my production commitments preclude me from completing the job
today, I can have it ready for you by tomorrow evening.”
With these thoughts in
mind, I offer two tips:
1. Use exclamation
points to express pleasure, not anger or disappointment. Think of using
them to congratulate someone for an accomplishment or to thank someone for
doing you a favor. Avoid “You are wrong!” “How could you!” “No way I’m doing
that for you!” and the like.
2. Limit exclamation
points to one per message. I restrict my use to maybe one in a month of hundreds
of emails. Overuse loses their effectiveness in conveying your intended
meaning. Make exclamation points matter.