Friday, June 01, 2012

Social Media and Communication, Part 3: Authorizing Users

Once you answer the questions about establishing the aim of your social media platform, it's time to decide who will contribute to it. You should decide on this issue in two parts:

  • Internal Contributors - who on the staff will be allowed to post regularly on the platform  
  • External Contributors - whether you will allow limited or unlimited comments or likes from your readership
These are not easy decisions, as they will determine the ultimate style and content of the platform, which I will discuss in the next post of WORDS ON THE LINE.
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