- Will the platform be for employees only? For select clients? For the world?
- Is your aim to deliver valuable industry-specific information to readers?
- How relevant should the information be to the products and services you deliver?
- Will you use the platform to announce new products or services?
- Is the idea to get your staff more involved in pushing the organization's message?
- Are you using the platform trying to increase your organization's visibility?
- Will you use it to bring people to your sales center website?
- Will it use advertisements as a source of generating income?
- What should the platform look like?
- Do you want it to maintain an image that matches the formality level of your organizational brand, or do you want it to be less formal?
- Should you maintain only one platform, or have one platform for each service or group of services?
- Do you have the necessary staff to keep the platform fresh and dynamic?
You'll have a lot of questions to answer before going live, but you should weigh each of them carefully and articulate your answers unequivocally.
