We all have heard about how Web surfing has contributed to breaking up relationships and production downtime, and how the Internet is little better than the new boob tube.
I don’t buy these notions for a moment, at least not if you’re trying to establish a serious presence for your enterprise.
The Web is where the work is. The available business, writing, and even living ideas to be had on the Internet supersede any potential drawback that comes with the territory. Whether you like it or not, this is the community where anyone in the know is a member. Hang out there. Read whatever you can at key sites. Follow whatever links seem worthwhile. You’ll come home better for it: more informed, thoughtful, and valuable to your endeavor.