What to do?
Be ubiquitous. Think of the Twelve Nations:
- Alternation – Don’t be a one-hit wonder. Keep writing about contrasting applications to your idea.
- Assignation – Hook your readers to your next post or to your next virtual or onsite meeting to extend the relationship.
- Combination – Look for links among contrasting industries and disciplines to appear in all of them.
- Consternation – Avoid this one! Don’t prophesize gloom and doom, and don’t write cryptically. You want to build an adience, not destroy one.
- Culmination – Whatever you communicate, make it end on a note that brings readers to wherever else you want them to go or whatever else you want them do.
- Domination – Be out there—always and everywhere.
- Examination – Try not to appear shallow while keeping your message brief. Reading the concise genius of Confucius could prove helpful here.
- Imagination – Know the trends in your field and write about all of them, however you can.
- Recrimination – Don’t use your blog as a means of getting even. Always take the high road. People will respect you for this practice.
- Rumination – Reflect wisely on your topic, respecting your readers’ intelligence, to draw a wider audience.
- Stagnation – Of course, you don't want this! Keep it fresh by raising the new and not rehashing the old.
- Subordination – Don’t let earlier posts die. If they’re helpful to understand what you’re commenting on now, then link posts.