I have written about salutations on one or two occasions in the 21-year history of WORDS ON THE LINE because the topic remains popular among learners in my writing workshops and webinars and readers of this blog. I revisit salutations to show how standards change, which is the focus of this series.
In a post from 17 years ago, I mentioned that commonsense should dictate how you address executives, managers, supervisors, teammates, clients, and vendors. A later post 8 years ago suggested that you should let your organizational culture dictate how you address readers in your emails.
But the point here is we have gone a long way from the medieval "peace be with you, brother" for several reasons, one of them being that for centuries women too have been readers of messages. Another reason is the secularization of the workplace. Technology has also contributed to the need for shortcuts, and globalization has forced our hand to address people politely to compensate for our intentions getting lost in linguistic and cultural translations.
By the nineteenth century, we saw "Dear Sir" or "Dear Madam" become the standard. Then came email, which revolutionized the salutation to "Hi," "Hello," "Greetings," "Good morning," or "Good day" replacing the "Dear," and in most contexts first names replacing last names. Less formality. Then came the complete removal of "Mr." and "Ms." in deference to gender fluidity. Now we address people by their given and surnames, as in "Hi Max Friedman."
Still the questions persist: Is "Dear" in a salutation dead? Is it ever all right to write "Mr." or "Ms."? What if my organization is not as progressive about salutations? The two posts I mention in the second paragraph still hold true, yet no one can reasonably say only one salutation is right. It all comes down to a personal choice.
