Simplicity. Specificity. Suprise. Stirring language. Seductiveness. Smart thinking. Social Content. Storytelling. These eight S's are at the heart of "The Science of Strong Business Writing" by Bill Birchard in the Harvard Business Review.
The article covers familiar territory but reinforces each point with contemporary research. It effectively describes why business writers would reach their readers effectively by starting sentences with subjects and verbs, limiting longwinded mid-sentence clauses, and using active voice, among other rhetorical standards. It is positively worth the 10-minute read.
