Tuesday, August 21, 2018

On Writing Terrific Emails

Students in all my courses tell me their key takeaways, so I know my tips on writing help them. And it's especially nice to hear when one of my books benefits someone, so I was thrilled to learn from Richard O'Rourke, Associate Director, Office of Admissions Recruitment and Outreach for the University of Illinois at Chicago, how The Art of E-mail Writing transformed an entire department. 

Mr. O'Rourke wrote, "Your book is amazing – we incorporated it into our counselor training here at the University of Illinois. It’s made a very positive impact on the quality of our work. Every new hire now gets a copy." 

O'Rourke's own highly instructive, thought-provoking, and well-written article on email marketing in a hectic environment is a must-read for social media managers and online content developers in any field. In it, he crystallizes a process he has cultivated to enable his staff to write with authority. I appreciate the proactive approach he and his team have taken to ensure their writing shines. Go, Fighting Illini!