Friday, August 23, 2013

Using Bullet Points Effectively, Part 3: Leading into Lists



Lead into lists by either of two methods: with a complete sentence including a key word or phrase, or with a fragment that each listed item can complete as a sentence. The two examples below convey similar information but vary in their approach to the content.

SENTENCE LEAD-IN

Before leaving Conference Room 1, please attend to the following security precautions:
  1. Set the alarm.
  2. Lock the door.
  3. Text Security, X3579 the message “CR 1 secure.”
FRAGMENT LEAD-IN

Before leaving Conference Room 1, please:
  1. Set the alarm.
  2. Lock the door.
  3. Text Security, X3579 the message “CR 1 secure.”


The key phrase security precautions, may bring clarity to an unfamiliar reader, but it also may be too obvious for a reader more familiar with the process. Base the one you choose on your readers' knowledge and your relationship them.