Wednesday, April 01, 2009

E-mail Webcast a Hit

Yesterday my webinar for the American Management Association (AMA) went exactly according to plan. How to Write a Darn Good E-mail generated abundant, spirited participation from attendees across the country as I fielded challenging questions that clarified the key teaching points, which included getting to the point, structuring messages clearly, and coming across professionally.

The 90-minute midday session featured two case studies, one from a manager to a subordinate and another from a salesperson to a potential client. These situations served as springboards for discussions about e-mail best practices. The program went well with the help of Richard Bradley, AMA portfolio manager and host; David Summers, webcast producer; and Kevin Lee, director.

You can get plenty of free webcasts on a whole host of business issues at the AMA website: