Sunday, March 01, 2009

AMA E-mail Webinar Scheduled

Some time back, I had the pleasure of doing my first of two webinars for the American Management Association (AMA). Titled How to Write a Darn Good E-mail, the program featured a 45-minute talk with AMA Portfolio Manager Richard Bradley and me about the do’s and don’ts of e-mail writing. Some 1,500 people across the USA tuned into the program, which received high ratings.

I have now expanded that webinar for AMA to a 90-minute session, to be broadcast live on Tuesday, March 31, from 1:00 to 2:30 p.m. Eastern—and registrations are flying in. Here are the key teaching points:
  • Understanding challenges of e-mail communication
  • Getting started quickly: idea lists, the three As (aim, audience, area)
  • Getting to the point: strong subject lines, openings and closings
  • Structuring your message clearly
  • Helpful guidelines for structuring your message
  • Maintaining a professional tone by recognizing what is and is not appropriate for e-communications
  • Polishing your e-mail for a professional style for yourself and your organization
I can’t wait to present it! You can register by clicking this link: