The American Management Association’s MWorld is an excellent publication for businesspeople looking for practical ideas when planning key initiatives or making strategic moves. The quarterly journal has great feature articles on industry leaders, such as Douglas R. Conant, President and CEO of Campbell Soup Company (Fall 2007); Fred Hassan, Chairman and CEO of Schering-Plough (Winter 2007-2008); Tom Finn, President of Procter & Gamble’s Global Health Care Division (Spring 2008); and Edward J. Ludwig, President and CEO of Becton, Dickinson and Company (Summer 2008). Experts on industry trends also make brief but salient appearances. Recent stories have included mind guru Howard Gardner, author of Frames of Mind and Fives Minds for the Future; Erich Joachimsthaler, whose Hidden in Plain Sight has bolstered his reputation as a go-to guy on seismic opportunities for corporations; Donald L. Kirkpatrick and James D. Kirkpatrick, authors of Implementing the Four Levels, an important book for corporate training managers looking to determine value in their course offerings; and Chuck Martin, Peg Dawson, and Richard Guare, whose book Smarts explores the skills vital for executives to thrive today.
Florence M. Stone, Editor of MWorld, one of the best in the publishing industry, is a master of summarizing. In the brief space allotted (the publication usually runs 48 pages), she manages to pack a great deal of useful information from diverse sources, and she succeeds in keeping the stories fresh and concise in a familiar, readable format.
I’ll be dedicating the September postings of this blog to some hot topics gleaned from MWorld.