The twenty-fifth article of Philip Vassallo's
WORDS ON THE LINE column appears in the current issue of
ETC: A Review of General Semantics (62.3, July 2005). The article, "The Art of Apology," offers a rationale and strategy for writing a sincere and thorough apology.
WORDS ON THE LINE, Vassallo's widely referenced and praised column on effective writing at work, has been published in
ETC. by the Institute of General Semantics (
www.general-semantics.org) since 1992. The Institute was founded in 1943 by world-renowned author, lecturer, and politician Samuel Ichiye Hayakawa. The column focuses on a broad range of writing themes, including purposefulness, completeness, organization, style, tone, and e-mail etiquette. It has covered special-purpose messages, such as admissions essays, customer correspondence, evaluation reviews, executive summaries, meeting minutes, proposals, and technical reports. Selected articles from
WORDS ON THE LINE have been reprinted in course software, business periodicals, and books by major business and academic publishers. Besides writing the column, Vassallo has also published social commentary, book reviews, poetry, and drama in the periodical. A bibliography of
WORDS ON THE LINE appears below.
WORDS ON THE LINE Articles by Philip Vassallo1. Know the P.R.I.C.E. of Your Writing (49.4) Winter 1992-932. Writing from the Heart (50.1) Spring 19933. The You Understood (50.2) Summer 19934. Fog Lifting and Ice-Breaking in Your Writing (50.4) Winter 1993-945. How Clearly Do Your Words Communicate? (53.1) Spring 19966. U-Mail, I-Mail — More Effective E-Mail (55.2) Summer 19987. Using the 4S Plan to Know Your Writing Strengths and Needs (55.4) Winter 1998-998. From Me to Us: Crossing the Bridge from Academic to Business Writing, with Barrett J. Mandel (56.3) Fall 19999. Beware the Seven Deadly Sins of Tone (57.1) Spring 200010. Protect Your R.E.P.: Revise, Edit, Proofread (58.1) Spring 200111. Meeting of the Minutes: Writing Meeting Minutes (58.2) Fall 200112. Persuading Powerfully: Tips for Persuasive Writing (59.1) Spring 200213. Using the Rule of Six to Convey Complex Content (59.2) Summer 200214. Reporting for Results: Creating a Checklist (59.3) Fall 200215. Egad! Another E-mail: Using E-Mail Sensibly (59.4) Winter 200216. Where Less Really Is More: Executive Summaries (60.1) Spring 200317. Writing Correctly Is Not Necessarily Writing Well (60.2) Summer 200318. Admissions Essays with a Focus on Getting In (60.3) Fall 200319. Using the Customer Service Triad for Client Correspondence (60.4) Winter 2003-0420. Turning Emotional Energy into Purposeful Writing (61.1) April 200421. Getting Started with Evaluation Reports: Answering the Questions (61.2) July 200422. Getting Started with Evaluation Reports: Creating the Structure (61.3) October 2004 23. The Two Levels of Writing to the Point (62.1) January 200524. The Power of And … Blah, Blah, Blah (62.2) April 200525. The Art of Apology (62.3) July 2005