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| Strand Bookstore, New York City. Photo by Ajay Suresh |
When as a struggling Lithuanian immigrant, you founded the Strand Bookstore nearly a century ago in 1927, I'm sure you wanted to see the day when it would flourish. And you did, when you died 51 years later. Your store continues to be a must-visit spot for travelers around the world who come to New York City, whether to buy a reasonably priced, hard-to-find book or to satisfy their curiosity about the store's mammoth size (18 miles of books, as your tagline says).
You were alive when I first frequented your store in 1971 as a City University of New York student living 12 miles away in the Bronx, and although I now live 32 miles away, I still stop by whenever I can. I look at the hundreds of used books on my shelf that I've bought in excellent condition and at affordable prices from Strand, realizing that I owe much of my education to you. In truth, your legacy is one of the reasons I hesitate to move much farther away.
So thank you for offering the perfect deal to the millions of people who have wanted to be educated or entertained through the endless, transformative power of books. I have always felt that when it comes to the book business, the customer always gets the better end of the bargain. We can reread the same book at different ages in our life and discover how much we have changed. This might be a good time for me to acknowledge your business model as a labor of love, too. Finally, thank you for believing in the magic of books and for being such an important part of my life. Here's to the next hundred years.
With appreciation and admiration,
Phil Vassallo
